the story of a tree – in honor of earth day

When I first started my business in 2008, one of the very first things that I did was hire a graphic designer to create my logo.  I had an idea of what I wanted going into the design process – a tree to represent growth and family and hearts to represent the love and relationships within the family.  My designer delivered exactly what I was looking for… and it was more perfect than I could have ever imagined.

I get many compliments on my tree of Cs (and I’m always happy to hear them because I love my tree of Cs too).  The first thing that everyone notices are my initials – CC – Cindy Chen, right in the center of the tree leaves.  But there is actually more to it than just that.  The tree is made up of four Cs and so is my family.  My husband and I, along with our two little ones all have names that start with the letter C.  Two big Cs and two little Cs… just like my logo.  And the three hearts represent my three loves, my husband, son and daughter.   I love my logo has a personal meaning to me, yet at the same time, describes my style of photography – sweet and happy, playful and unique – perfectly.

So today, on Earth Day, don’t forget to hug a tree and celebrate the earth.  I will be hugging my tree today.  : )

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